Massive Turn Out For Spotify Who We Be in Birmingham!

Spotify UK’s Who We Be event presented by Live Nation took place to a sold-out crowd of 3,000 at the O2 Academy Birmingham. Who We Be saw an insane line-up of some of urban music’s biggest acts, including Mabel, Yungen, Nines, Sneakbo, Jaykae, Ms Banks.

The Who We Be live event, which takes inspiration from the Spotify playlist of the same name, saw the best of street sounds music under one roof. A celebration of both British urban, grime and hip-hop talent, with superstar Mabel taking the stage, performing her hit song ‘Finders Keepers’.
The crowd also enjoyed the best of British talent with performances from Birmingham’s own Jaykae and London’s Yungen, who performed his hit ‘Bestie’.
A surprise performance from rising rapper Ramz tore the roof off O2 Academy Birmingham as he dropped his infamous track ‘Barking’, with fans singing along to every line. Rap duo Lotto Boyz and renowned producer Steel Banglez also joined the line-up at the city’s leading music venue.

We are very proud to support new and exciting urban talent. We brought together an amazing line up of artists together last year at Alexandra Palace and we did the same here in Birmingham tonight. The rise of Birmingham rap is unstoppable, that’s why we chose to bring Who We Be here, to celebrate the best of rap and grime talent in England’s second city. Thanks to all of the incredible performers and to the three thousand fans who celebrated with us tonight” – Austin Daboh, Senior Editor at Spotify

BBC Radio 1Xtra Goes To Ibiza

BBC Radio 1Xtra tonight announced that the station will be heading to Ibiza for the first time to take over Ibiza Rocks on Saturday 4th August. Hosted by Charlie Sloth and DJ Target, event goers can expect DJ sets from MistaJamDJ Charlsey and Sian Anderson, as well as bringing some of the hottest acts to the White Isle.

The acts set to perform are:

·         B Young
·         Bugzy Malone
·         Kojo Funds
·         Lady Leshurr
·         Lotto Boyzz
·         Nines
·         Not3s
·         Ray BLK
·         RAYE
·         Steel Banglez
·         Wretch 32
The magic of Ibiza is something that grabbed me the first time I visited the island, and having DJ’d there over the last few years and seen the massive growth in the music that we specialise in at 1Xtra, I just cannot wait to get out there with this huge line up of artists and shut it down. It’s going to be historic!” – DJ Target 

“Ibiza has changed a lot over the last five years with rap and grime being embraced on the island in a huge way. So 1Xtra making its first appearance at the legendary Ibiza Rocks is huge and crazy exciting!” – Charlie Sloth

Tickets will go on sale at 8pm, during DJ Target’s show, on Thursday 14th June and will be available via the BBC Radio 1Xtra website

Grab Your Chance for Another Grime Culture & ReverbNation Marketing Package!

For the second time running we are happy to announce that we are offering another opportunity to one special artist for our marketing package with ReverbNation! 

Grime Culture is looking to hook up one (1) ReverbNation artist with a marketing package to help improve their online presence. The selected artist will receive social media banners, YouTube channel management, and social media marketing guidance. Grime Culture will also provide promotion throughout its own social media and

To enter, you must sign up with ReverbNation, upload the music you want us to hear and submit. To enter is completely free!

To submit for your chance to win, click HERE

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BBC Music Launches Introducing Live 18′ Festival!

BBC Music has announced a brand new three day music discovery festival – BBC Music Introducing LIVE 18’. Taking place on November 8-10th 2018, the event will welcome 15,000 budding musicians and industry talent at London’s iconic Tobacco Dock.
Since its launch in 2007, BBC Music Introducing has been dedicated to discovering and supporting new music.

Supported by BBC Music and the breadth of the UK Music Industry, this year’s event will build on the success of 2017’s BBC Music Introducing Amplify with a programme of inspiring performances, talks and masterclasses. BBC Radio will broadcast live from the heart of the event at Tobacco Dock throughout the three days, ahead of live concerts each evening featuring high-profile BBC Music Introducing alumni and guests.

Over 100 inspiring masterclasses and interactive sessions, practical workshops, Q&As will take place and feature over 250 speakers from all quarters of the music industry. Music industry experts ranging from the recorded, live, broadcast and digital sectors will share their insider knowledge alongside all the key UK music industry bodies, providing invaluable support for emerging home-grown talent as they take the next steps in their careers.

Featured zones will include an ‘A&R listening feedback centre’ providing one-to-one guidance on music played to the music decision makers, through to the ‘Journey Theatre’ where high profile artists will give advice on how to progress in the industry. Attendees will also have the opportunity to experience a recreation of the iconic ‘BBC Maida Vale Studio Sessions’, with practical advice in live recording from leading BBC sound engineer experts.
“BBC Music Introducing LIVE will be a unique event, drawing on the passion and experience of the entire UK Music Industry and providing unrivalled access for those aspiring to make their way in to the business.” – James Stirling, Head of Content, BBC Music

“Last year’s Amplify event captured the essence of BBC Music Introducing, which has done so much for undiscovered and unsigned musicians over the past 10 years. We were proud to support several masterclasses for the next generation of artists and executives at Amplify and look forward to doing so again at November’s expanded event.” – David Joseph, Chairman and CEO Universal Music UK

Follow on twitter @bbcmusic

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Exclusive: Novelist Reveals Genius Behind The Madness With Sir Spyro

April 13th 2018 marked the day when Grime finally delivered this Novelist Guy. 

A fitting title to the debut album from the young prodigy of Lewisham, who always got his respect long before dropping a project asking for the crown. How is that possible you say? Well lucky for us, he sat down with Sir Spyro for an in depth conversation during BBC Music’s inclusion at The Great Escape Festival. 

Humble Beginnings

Spyro pointed out that 21 year old Novelist, was not actually the first Novelist. His uncle, a music connoisseur, “He showed me a lot of different genres from a very early age. And I just wanted to nick his name off of him, that he called himself… And he gave it to me.

This seems to be a critical component in the development of Novelist, the MC and producer. Growing up in Lewisham, South London, his ears could’ve been solely fixed on the sounds of the roads. The influence of the likes of Giggs, Ghetts, Boy Better Know etc. are enough for many to be inspired by to make music. Novelist, however, prides himself from being musically knowledgeable from an early age: “Obviously Eskiboy is the reason why everybody’s here, so I gotta big up Wiley and all dem. Dizzee and the foundation MCs and producers who made this sound possible. Jammer.”

But I didn’t just listen to grime growing up. I listened to a whole bunch of dudes… different funk, soul music, gospel

“It’s all played a part in how I approach music. I tell people all the time, I listen to Japanese jazz, even new genres that are emerging, little scenes that are going on, have had an influence“.

Creating The Sound

Perhaps his early exposure to different genres gave him the creativity to carve out his own style from an early age. “I was doing pirate radio. There was a lot of MCs biting my style at the time. There was a lot of MCs replicating the way that I was MCing, so that was a good indication that what I was doing was working“.

What he was doing was definitely working, Spyro pointed out that things started to turn for Novelist when he was nominated for a MOBO award from a freestyle in 2014. 

Novelist is also a talented producer, his perspective for creating a sound is an interesting one, to say the least: “It’s not all about the MCing. A big part of Novelist is about the production”.

I was heavily inspired by 80s cop movies. I really like that electronic sound”.

You may not understand what goes on inside a creative’s head, even other creatives. This sound got the respect of DJ and producer Mumdance, who collaborated with Novelist for “Take Time”, released via Rinse. A lot of people don’t understand the value of silence in a song. Sometimes silence will give a song a whole new groove. Mumdance, he understands that very well”.

This caught the attention of the legendary XL Recordings, who Novelist explains how they travelled to meet him in Catford, only to find out they were not too keen on the first Mumdance collaboration. They soon understood when Take Time gathered steam on Rinse, leading to XL coming back around to release Novelist and Mumdance’s “1 Sec” collab EP.

The Message

Spyro: As a person, what is the most important thing to you?

Novelist: God.

One thing you should notice about Novelist Guy is the positivity and forward thinking throughout each and every song. When we sa
t with Novelist he explained why he’s taken that direction:

“I’ve put out enough negative energy in my life, you know what I’m saying? If someone was to go to my ends and ask about me, if they wanted to know about negative stories, they could find some but I don’t feel like that’s for the music. I didn’t just make this music for myself, I made it for like… the people who listen, that’s for them. I know there’s a lot of young people that listen to me, who may have never kicked it from that perspective. I even thought that to myself! I thought should I make it so jolly? But then again, when you do dig it, you got certain tunes like “Afro Pick”, very serious tune, “Stop Killing The Mandem”, serious tune. But I’m a positive guy, that’s another thing people need to remember. Novelist is a positive guy, so I kinda wanna encapsulate a new way of thinking that I took on myself and I had to put that into the music.” 

He then goes into further detail: 

“It’s easy for me to jump on a tune and talk about how much man I sparked or-

Spyro: “Or how much gyal you had!”

Novelist: “But what is that though? It’s a shame, that’s what it is. It’s a waste of time, all of it. None of that stuff helped me to get here, so when you don’t put out the message of truth, what actually worked and what was good in your life… that’s what people need to fathom and realise, you know what? We need to be done with the foolishness. You can put sugar on top of it, icing on top of it, you’re just gonna bite into a cake of foolishness. Whereas, when you’re getting a cake of righteousness, don’t matter what they put on top of it fam, ingredients is the main ingredients.”  

It’s very hard to argue with that perspective but can you take the foolishness out and make Grime album? We asked Spyro what he thought of Novelist Guy:

Spyro: “Whether it’s Grime or not, the first thing is if someone has an album out we are listening from the start to the finish, so we can say do we like that or not? Now my friend, who used to like Grime when we were kids. So I’m talking about the first ever Grime there was. So when I’m showing him someone he definitely doesn’t know about and he’s really feeling it… it tells you all you need to know!”.

Novelist Guy is out now on all digital outlets:

Grime Culture & ReverbNation Winner Rdoubleezy Releases "Tesla" Music Video

Congratulations to London artist Rdoubleezy (Reezy) on being selected for Grime Culture’s Social Media Marketing package via ReverbNation.

RDoubleezy releases his new single “Tesla”, with a new project on the way! Of course Grime Culture will be in full support.

Connect Rdoubleezy on Twitter, Instagram and Facebook @Rdoubleezy

Follow on twitter @GrimeCulture